How many videos and which performance can I expect?

Discover what makes a campaign successful—and what results can be achieved with SongPush.

The performance of a campaign depends on many factors, such as:

  • Industry (film, music, food, FMCG, etc.)
  • Attractiveness of the product
  • Simplicity of the briefing
  • Desired targeting, etc.

We have an internal forecasting tool that can provide more accurate information based on these factors:

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Example: FMCG product, music campaigns have a significantly lower CPM)

A campaign targeting only smaller creators (nanos) generates more videos but less reach. A campaign targeting only larger creators generates more reach but fewer videos.

Rule of thumb for brand advertisers:

With a budget of €10,000 and a mix targeting (recommended) of nanos, micros, and macros:

  • 40-60 videos
  • CPM ~€8-25