Discover what makes a campaign successful—and what results can be achieved with SongPush.
The performance of a campaign depends on many factors, such as:
- Industry (film, music, food, FMCG, etc.)
- Attractiveness of the product
- Simplicity of the briefing
- Desired targeting, etc.
We have an internal forecasting tool that can provide more accurate information based on these factors:
Example: FMCG product, music campaigns have a significantly lower CPM)
A campaign targeting only smaller creators (nanos) generates more videos but less reach. A campaign targeting only larger creators generates more reach but fewer videos.
Rule of thumb for brand advertisers:
With a budget of €10,000 and a mix targeting (recommended) of nanos, micros, and macros:
- 40-60 videos
- CPM ~€8-25