In this article, learn how SongPush has evolved from music campaigns to successful brand promotions and connects brands with creators.
SongPush was launched in the music industry in 2023 (hence the name) and has since implemented over 3,000 campaigns for major labels such as Universal Music, Sony Music, Warner Music, and BMG.
Due to high demand, the platform was opened to non-music advertisers in 2025 and now works with brands such as:
- SKY, NIVEA, NeoTaste, Sony Pictures, Cosnova, More Nutrition, and many more! 🌟
The campaign performance is primarily driven by outliers. The platform generates ~100 videos within a very short time to ideally guarantee 4–6 viral videos. The TikTok algorithm is brilliant for this approach, as it often rewards videos from nanos & micros with 100x reach.
But how does SongPush work for brands?
Almost exactly the same as for music or song promotion. We generate hundreds (if desired, even thousands) of creator videos from nano, micro, and macro influencers per campaign—often within about a week.
95–98% of the videos perform at or below average, but 2–5% achieve about 100 times better performance compared to the average views. It's an absolute hit business, just like with VCs – the power law is also in full effect with us.
The outlier videos are so good in almost all campaigns that we regularly achieve top 1–30 rankings in the App Store charts for our app customers, for example.
It doesn't matter whether it's an app, website, product, or service – the main thing is that it appeals to a broad target group. We do the same for major film studios, where we send 100 creators to the cinema via our platform to shoot vlogs and promote a film.
Our USP is the execution.
With our platform, you can generate over 100 creator videos at the touch of a button – without any...
- the whole stress of product shipping (creators order or buy the products in retail stores, and the purchase price is added to the app as a payout).
- Communication → No creator is in contact with us or you; everything is fully automated via the platform. If there are any problems, we will of course take care of them.
- Performance: You can track the submitted videos and their performance live in your account.
- Buyouts: Also very easy to do – especially exciting for outlier videos, as these are already organically validated and perform even better with paid ads.
Here are a few examples where you can see the power law in action:
Case 1: Blindmate
Dating app from Berlin, Speedinvest is invested. We implemented over 20 campaigns with them last year and tested and completed numerous approaches. We are currently heading towards around 1,000 generated creator videos on TikTok – about 20-30 of which have performed really well.
We visualized this with the founder Laurenz:
Case 2: SongPush
Of course, we also use our tool for campaigns for ourselves and our SongPush app. We can now predictably enter the top 20 of the App Store charts 🚀
As a marketplace, it's important for us to maintain a balance between campaigns and creators, which is why we do this in a very targeted manner.
Below is a screenshot from our SongPush account dashboard (our own SP account). Based on views and engagement, you can see the power law in action here: 18 videos posted so far, 2 of which performed very well and converted.
