What is Branded Content on Instagram?

Branded Content (also called Partnership Ads) is Instagram's equivalent of Spark Ads on TikTok. It lets advertisers run your Reel as a paid ad through your account – without re-uploading the video.

How it works:

1. You tag the advertiser in your Reel as a Paid Partner („Paid Partnership“).
2. The advertiser receives permission via Instagram to promote your Reel as a Partnership Ad.
3. Your Reel stays visible on your profile and is additionally distributed through the advertiser's paid ads.

Payouts for Branded Content are made on top of your regular campaign compensation.