We offer detailed tracking metrics so that every campaign is measurable.
Automatic tracking of all metrics
In your SongPush account, all relevant metrics are automatically tracked—both at the campaign and video level. These include:
- Views
- Likes
- Shares
- Comments
- Engagement rates
All data is clearly displayed in the dashboard. In addition, you can download a complete report as an .xlsx file to further process the results or analyze them internally.
Conversion tracking
Conversion tracking works similarly to classic influencer marketing campaigns. In the campaign briefing, you can easily add an individual tracking code to clearly assign conversions. Currently, no mobile measurement partners (MMPs) are integrated. This is because TikTok is primarily a reach and engagement platform—and therefore focuses on performance through viral creator videos.
Whether it's brand awareness or measurable conversions, SongPush lets you flexibly define your campaign goals and track results transparently in real time.