How does the selection of creators for campaigns work?

In this article, you will learn which creators can participate in campaigns.

Our AI mosaiq provides the initial quality filtering of creators. No creator who is not brand-safe will ever see a campaign.

Which creators participate in campaigns?

Currently, natural market demand usually ensures a suitable creator assignment. We have observed that creators only participate in campaigns that match their content, as all videos are posted on the creators' own profiles—especially growing micro creators would never destroy their brand and page due to an inappropriate collaboration.

  • Current targeting for advertisers: By creator size (starters, nanos, micros, macros, megas)
  • Targeting (coming soon): Targeting by content types (travel, beauty, lifestyle, etc.)

In this article, you can learn more about creator compensation.